Are you a Digital Marketer who loves to read books on marketing, psychology, strategy?
If yes, you are already among the top 1% of Digital Marketers who are determined to make themselves the best marketers in the world and get the best out of their skill and knowledge to help businesses grow.
A person who won’t read has no advantage over one who can’t readMark Twain
Reading a good book is like learning from the mistakes and experiences that another person has gone through and finding ways to avoid those mistakes in life, business, marketing, etc. This way you can achieve success faster than you would normally do.
While there are many popular books on Business, Management, and Marketing, most people can’t name the best digital marketing books you should read in 2020.
With digital media platforms like YouTube, and access to multiple short-term courses on Digital Marketing, there is no dearth of knowledge available to us through these mediums.
But still, reading the best book on Digital Marketing can help you build your fundamentals, generate insights, and expedite your learning like no other medium.
So, without further ado, let’s dive into the best digital marketing books of all time that are important in 2020
1. The Boron Letters – Gary. C. Halbert
Gary C. Halbert is considered as history’s greatest copywriter. His book ‘The Boron Letters’ is one of the best books for Direct response marketers and copywriters. The Boron Letters is a compilation of series of letters from Gary Halbert to his son, where he delves in great depths in explaining tactics and strategies to make your communication more persuasive.
This book is considered to be a crown jewel in the collection of books for marketers, and many direct response marketers owe their success to the wisdom of Gary C. Halbert.
2. Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
Gary Vaynerchuk is Social Media Evangelist who turned around his family-owned Wine business through effective social media marketing strategies. A New York Times Bestseller – Jab, Jab, Jab, Right Hook is the blueprint to social media marketing strategies that can help you get closer to your customers and win them over in the process.
Jab, Jab, Jab, Right Hook basically means, Give, Give, Give, Ask. The strategies that Gary suggests are simple to follow and can make a huge difference to your social media game.
3. Epic Content Marketing – Joe Pulizzi
Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. He is sometimes described as ‘the man who invented content marketing’
Epic Content Marketing is a step-by-step approach to delivering ‘Epic Content’ that entertains, educates, & resonates with customers. Content that helps brands break the clutter and communicates directly with the target audience.
4. The New Rules of Marketing and PR – David Meerman Scott
David Meerman Scoot is an Americal online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.
This book is the benchmark guide to marketing and PR, with the latest social media and marketing trends, tools, and case studies. It is a playbook you can use to leverage the power of modern marketing and PR to interact with your audience directly, raise brand awareness, and increase sales. It shows how any kind of company, big or small, can leverage Web-based content to get the right content to the right audience at the right time for a fraction of the cost it would take if you don’t follow the right approach.
5. Permission Marketing – Seth Godin
Seth Godin is an American writer, who has written around 19 best-selling books on various aspects of marketing, advertising, business venturing and leadership. He is also a prolific blogger – considered to be one of the most popular marketing blogs in the world.
In this book, Seth Godin delves into the strategies to make friends & build trust with your audience through steady communication and value-added content. Once the user trusts the brand, she is more likely to consider the product or services that you have on offer.
6. Web Analytics 2.0 – Avinash Kaushik
Avinash Kaushik is a thought leader in Web Analytics. His first book Web Analytics – An Hour a day was a success and that moved him to add more value to the readers who want to master Web analytics.
Web Analytics 2.0 provides the framework to think about analytics in a new light. The book has guidelines and blueprints to create actionable strategies to collect, measure, and analyze specific data to solve problems that you see through the insights. The book guides the reader in measuring multi-channel campaigns, leverage experiments to make decisions easy and fast
7. Fast, Cheap and Viral – Aashish Chopra
Aashish Chopra is an award-winning viral video marketer. He has made and marketed videos that have got millions of views and shares. Aashish is known for making videos at shoe-string budgets and without expensive studio setups.
In this book, Aashish shared his success-secrets that he learned during his journey as a marketer. This book is a definitive guide to viral video success for anyone who dreams of reaching millions of views without spending a lot of money. If you are an entrepreneur, blogger, marketers, small business, this book has everything you need to become a smart video marketer.
If you are starting up a company, this book can guide you in creating content in cost-effective way that can provide much-needed visibility to your startup.
8. Influence: The Psychology of Persuasion – Robert B. Cialdini
Robert B. Cialdini is a professor of marketing, psychology, and business at Arizona state university and a visiting professor at Stanford University. He is best known for his work in the field of Persuasion and Marketing.
In this New York best-seller book, you will learn the 6 universal laws of persuasion that you can apply to become a master persuader. You will understand the psychology of why people say yes and how to apply these principles ethically in your business or everyday situations. This book is backed by 35-year of research and 3 years of ‘undercover’ field study on what moves people to change behavior.
9. Contagious: Why Things Catch On – Jonah Berger
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
In this book, Jonah Berger reveals the secret science behind word-of-mouth and social transmissions. He talks about the six principles that drive people to talk about your brand and spread your message. This book shares specific actionable insights to help you make your products and ideas catch on.
You can also read about the psychology behind why people share on social media platforms to understand the six principles Jonah Berger mentions in the book.
10. Building A Story Brand – Donald Miller
Donald Miller is an American author, public speaker and CEO of StoryBrand, a marketing company. Donald Miller helps business clarify their messages and build competitive advantages through effective communication.
Building A Story Brand provides readers with seven universal story points that resonate with the humans and effective ways to simplify the brand message so the target audience understands it. This book will help you transform the way you talk to your customers about who you are, what you do, and your reason for existence so that your customer sees value in engaging with your business.
11. Inbound Marketing: Attract, Engage, and Delight Customers – Brian Halligan & Dharmesh Shah
Brian & Dharmesh are the co-founders of Hubspot. While attending business school at MIT, they realized that the world needed a better way of marketing and selling. They defined inbound marketing as a much better way for companies to attract visitors, leads and customers, and launched HubSpot in 2006.
This book is a comprehensive guide to increasing online visibility and engagement. Inbound Marketing has now become the mainstream marketing model to engage with users and convert them to your customers. This book shares insights and tools for building powerful content, andd gain customers into your funnels. This book also contains tools and strategies to build effective marketing strategies. This is one of the best digital marketing books for startup owners.
These top digital marketing books can transform the way you think about marketing, communications, persuasion, selling, and planning campaigns. Some of these books are best digital marketing books for beginners to read while they are starting their career in digital marketing. Reading these books will not just make you a better marketer but help you save a lot of money while marketing for your business, your employer, or your clients. Learn and implements the frameworks and strategies that are taught in these best digital marketing books in 2020 and become the most-valued marketers in the industry. Best of luck!!